What Vercel, Cursor and PostHog changed on their pricing pages (Sep–Oct 2026)

This is a log, not a prediction. Between 8 September and 10 October 2026, RivalSweep's own monitoring watched six public pages across three companies: the pricing and changelog pages of Vercel, Cursor and PostHog. It detected 17 changes that were verified and approved for publication: nine at Vercel, three at Cursor and five at PostHog. The before and after text is the evidence. The category, importance and confidence attached to each change are the product's classification, not fact. Everything below can be checked on the live radar at /live.

Vercel: nine changes in under five weeks

The first two Vercel changes are one story told twice. On 8 September vercel.com/pricing dropped "Faster builds + no queues" along with "10M / month included then starting at $2 per 1M" and "1TB / month included then starting at $0.15 per GB", and added a Flat Rate CDN option. RivalSweep titled it "Flat Rate CDN pricing option with traffic spike protection" (high importance, 0.92 confidence). On 9 September a second diff showed the Vercel Delivery Network lines ($2 per 1M, $0.15 per GB) removed, and the Content, Caching & Optimization lines changed from $0.05 per GB and $0.15 per GB. The extracted pairs for that line read $0.05 → $0.40 and $0.40 → $4; the summary is cut off, so treat those as pointers into the full diff.

Then came a steady run of smaller moves, in order:

• 9 Sep, changelog: Password Protection became $20 per month per protected project on Pro, up from included or unspecified. Enterprise includes it at the team level.
• 11 Sep: Build & Deploy lost its fixed price of "$0.007 per minute", replaced with "Custom" (0.97 confidence).
• 15 Sep: Access & Deployment Security went from $150 to $20. "Advanced Deployment Protection — $150 / month" was removed and a "Password Protection" line was added, six days after the changelog entry.
• 23 Sep: Speed Insights changed from "10K events / month included" to "10K events / team / rolling 30 days", listed as Free.
• 28 Sep: "Edge Requests" became "CDN Requests", and "Pro Plus (Priority projects)" appeared on the page (0.8 confidence).
• 7 Oct: "Pro Plus (Priority projects)" was removed and replaced with an em dash (0.7 confidence).
• 10 Oct, changelog: Deployment Storage billing starts for existing Pro teams at $0.10 per GB-month.

Pro Plus is the pattern worth calling out honestly: it was added on 28 September and removed on 7 October, added and removed within nine days. The data shows the text appearing and disappearing. It does not show why.

Interpretation, not observation: this reads as a company that edits its pricing page almost weekly, and that publishes some price changes on the changelog first. One reading of Pro Plus is a tier that was tested and pulled; another is an edit that was reverted. The diffs cannot tell those apart. Likewise, "Custom" replacing a posted per-minute price could mean negotiated rates, but the page text alone does not say so.

Cursor: one pricing change, and a lesson about A/B tests

On 9 September cursor.com/pricing was restructured to show explicit individual tiers: Pro at $20 per month, Pro+ at $60 per month and Ultra at $200 per month (high importance, 0.95 confidence). The stored summary is cut off right after "The previous", so we will not say here what it replaced.

Over the following weeks, between 9 and 23 September, the page alternated between two layouts: an Individual/Teams layout and a Pro/Pro+/Ultra layout. The monitor recorded more than twenty further "high" pricing events on that page in those two weeks, each one a flip back to a version already seen. A naive monitor would have reported a "pricing overhaul" more than twenty times. Those events were dismissed as duplicates and are not among the 17. RivalSweep now recognises a page returning to a previously captured version and files it as a low-priority variant instead of a new change. It looks like a layout test, but only Cursor knows that.

Cursor's changelog produced two product launches in the same window. On 10 September the latest entry was replaced with the beta launch of Projects, for multi-agent, long-running work. On 24 September it changed again, to an entry dated 23 September announcing two new bots, Rollouts and Security Review. Both were classified as product changes, high importance, 0.95 confidence.

PostHog: pricing page as a product surface

PostHog's five changes show a pricing page doing more than listing prices.

• 8 Sep: the line "Most companies stay on the free tier. Calculate what you'd pay past it" was replaced with an interactive pricing estimator (0.92 confidence).
• 9 Sep: three separate analytics pricing lines were removed, and RivalSweep titled the change "Analytics pricing tiers removed; shift to usage-based model" (0.85 confidence).
• 21 Sep: a new product, Evaluations, was listed on the pricing page, described as billed with AI observability.
• 1 Oct: logs are now retained for 14 days by default, with optional custom retention per service or per source at $0.05 per GB per month.
• 5 Oct, changelog: the text "Send email broadcasts" appeared. This is the weakest item here, classified only as "Product update detected" at medium importance and 0.6 confidence.

The 9 September summary lists exactly what was removed, in RivalSweep's words (the summary is truncated; the extracted pair for the last line reads $0.000071):

Removed three separate analytics pricing tiers: Identified events at $0.000198/event, Anonymous events at $0.00005/event, and Group analytics add-on at $0.00007…

Interpretation: the removal of per-event analytics prices, the new estimator and the new Evaluations and log-retention lines read as PostHog moving its pricing explanation from a fixed list to a calculator, and using the page to introduce products. The diffs show what was removed and added, not the intent.

What this means if you compete with them

• Pricing pages change often at this tier. 14 of the 17 changes were classified as pricing, and vercel.com/pricing alone changed seven times in under five weeks. A quarterly look at the page would have missed most of it.
• Changelogs can carry pricing news. Vercel's Password Protection price appeared on the changelog on 9 September and on the pricing page on 15 September, and its Deployment Storage billing surfaced in the changelog on 10 October. Watch both.
• Added-then-removed items are experiments you can learn from. Pro Plus lasted nine days on the page. Someone who only checks monthly would never see it.
• Evidence beats memory in a pricing discussion. "$150 → $20" with a date and the original line is harder to argue with than "I think it dropped".
• Watch the page, not the newsletter. And make sure your monitor can tell a real change from a page flipping back to an earlier layout, or the real changes get buried.

How this was collected

RivalSweep fetches public pages only, respects robots.txt and rate limits, and crawls on a schedule. Each crawl is normalized to text and diffed against the previous version, and an AI model classifies the diff by category, importance and confidence, which is labeled as inference, not observed fact. A human approved each of the 17 changes before it was published; the live radar is at /live and the method is described in /docs.

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