PostHog pricing changes & history: what changed on posthog.com

5 verified changes published, the latest on 5 Oct 2026. Watched since 5 Sep 2026. Page types watched: Other, Pricing, Product. Before and after is observed fact; possible impact is AI inference.

Mon 5 Oct 2026

PostHogProduct pageProductMedium

Product update detected

New text appeared: “Send email broadcasts”.

Before

—

After

Send email broadcasts
October 5, 2026 · Workflows Team · Workflows
Workflows now has a dedicated Broadcasts experience for sending one-off or scheduled emails to an audience. Build a campaign in a guided flow, preview it with a real recipient's properties, send a test, pace delivery, and track conversion goals.
Read the docs
Send email broadcasts
October 5, 2026 · Workflows Team · Workflows
Workflows now has a dedicated Broadcasts experience for sending one-off or scheduled emails to an audience. Build a campaign in a guided flow, preview it with a real recipient's properties, send a test, pa…

Observed on the page · stored before/after evidence

Possible impact · AI inference

May indicate a new capability that affects competitive parity.

AI interpretation · 60% confidence · not observed fact

View source page ↗Detected 5 Oct 2026

Thu 1 Oct 2026

PostHogPricing pagePricingHigh priority

PostHog introduces custom log retention pricing

Log retention description changed: logs are now retained for 14 days by default, with optional custom retention per service or per source at $0.05/GB per month.

Observed price changes
Item	Before	After
How long does PostHog retain data (events, recordings, logs)?	—	$0.05

Observed on the page · stored before/after evidence

Possible impact · AI inference

This introduces a new paid tier for log retention, signaling PostHog is monetizing data retention beyond the default period.

AI interpretation · 95% confidence · not observed fact

View source page ↗Detected 1 Oct 2026

Mon 21 Sep 2026

PostHogPricing pagePricingHigh priority

PostHog adds Evaluations product to pricing page

The pricing page now lists a new product called Evaluations, described as billed with AI observability, and the count of additional products shown increased from '8 more' to '9 more'.

Before

Add a product8 more

After

Evaluations
Billed with AI observability
Evaluations
Billed with AI observability
Add a product9 more

Observed on the page · stored before/after evidence

Possible impact · AI inference

This likely signals a new AI observability-related offering, expanding PostHog's product line and potentially creating a new monetization path tied to AI feature evaluation.

AI interpretation · 90% confidence · not observed fact

View source page ↗Detected 21 Sep 2026

Wed 9 Sep 2026

PostHogPricing pagePricingHigh priority

Analytics pricing tiers removed; shift to usage-based model

Removed three separate analytics pricing tiers: Identified events at $0.000198/event, Anonymous events at $0.00005/event, and Group analytics add-on at $0.000071/event. Replaced with a 'Share estimate' interface element.

Observed price changes
Item	Before	After
Analytics	$0.000198	—
Analytics	$0.00005	—
Analytics	$0.000071	—

Observed on the page · stored before/after evidence

Possible impact · AI inference

PostHog appears to be moving away from publicly listed per-event rates toward a more opaque, quote-driven or calculator-based pricing surface, which typically signals either a repositioning upmarket or a desire to negotiate pricing case-by-case rather than compete on published unit economics. Your team should verify whether PostHog is now quoting higher rates to enterprise prospects or bundling analytics differently to obscure cost comparisons against your own published tiers. This shift reduces buyers' ability to self-serve price comparisons, so updating your competitive battle cards with PostHog's last-known rates and emphasizing your own pricing transparency could be a near-term differentiator.

AI interpretation · 85% confidence · not observed fact

View source page ↗Detected 9 Sep 2026

Tue 8 Sep 2026

PostHogPricing pagePricingHigh priority

PostHog pricing page restructured with interactive product estimator

PostHog replaced a simple messaging line ("Most companies stay on the free tier. Calculate what you'd pay past it") with a comprehensive interactive pricing estimator showing per-product costs ($0 for all 8 products listed), detailed usage-based pricing tiers for Analytics (Identified events: $0.000198 after 1M; Anonymous events: $0.00005 after 1M), billing controls, and refund policy. All observed price pairs show $0 across products.

Observed price changes
Item	Before	After
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Book an onboarding call	—	$0
Analytics	—	$0.000198
Analytics	—	$0.00005
Analytics	—	$0.000071

Observed on the page · stored before/after evidence

Possible impact · AI inference

PostHog's new interactive estimator makes it dramatically easier for prospects to self-serve through pricing evaluation without sales contact, reducing friction that typically benefits incumbents like Mixpanel, Amplitude, or Datadog who rely on opaque or quote-based pricing to anchor deals. By surfacing granular per-event tier pricing (e.g., $0.000198 per identified event after 1M) alongside billing controls and a refund policy, PostHog is aggressively positioning on transparency and predictability — a direct counter to competitors who obscure costs until late in the sales cycle. Your team should verify whether PostHog's published rates undercut your effective per-event or per-session pricing at common volume bands (e.g., 10M, 100M events), and assess whether your own pricing page needs a comparable self-serve calculator to avoid losing early-stage evaluations.

AI interpretation · 92% confidence · not observed fact

View source page ↗Detected 8 Sep 2026

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